Cathy Smith

Business Coach, Entrepreneurship Coach, Life Coach · Perth, Western Australia · Virtual available

5.0(4 reviews)$150–$300/session
Cathy Smith
Perth, Western Australia30+ years experienceVirtual available

About

You are a new or established coach with a deep desire to make a difference. You are skilled at what you do, yet the business side can feel frustrating.

You may be posting online, refining your website or trying different ideas, yet clients are still not coming in consistently. You want to grow in a way that feels aligned, honest and natural, without feeling pushy or salesy.

My coaching philosophy is simple. Coaching and business work best when clarity, confidence and practical action come together.

At Cathy Smith Coaching, I help coaches go from invisible to irresistible by finding the words, mindset and strategy that fit who they are and the clients they want to serve.

Through my roadmap, we focus on:

• Clarity around who you serve and what to say • Messaging that feels natural and attracts the right clients • Confidence to show up and invite conversations • Simple action steps that build momentum

I bring over 30 years of experience in marketing and business strategy, along with heart led coaching and real world business experience. I am an ICF ACC Business Coach, Certified Practising Marketer, speaker, author of The Coaches Marketing Roadmap and host of Small Business Talk for Coaches.

I have run a successful marketing agency since 2001 and have helped hundreds of service based businesses grow.

Many of the coaches I work with are not short on passion or skill. They are simply missing a clear path. Together, we simplify your message, strengthen your belief in your value and create practical steps so you can move forward without overthinking every decision.This work is about building a business that feels like you. One that supports your life, honours your values and helps you serve clients with confidence.

You do not need more information. You need focus, support and the confidence to take the next step.

If you are ready to build a coaching business with more clarity, confidence and direction, book your free Client Roadmap Session.

Reviews

  • I first met Cathy at a networking event in March 2024, where she spoke about her book "Coaches Marketing Roadmap: Accelerate Your Journey to a Thriving Coaching Business." Her energy, enthusiasm, and knowledge made a lasting impression on me. Fast forward to 2025, as I approached the end of my coach training program, I knew I needed focus, discipline, and support to move through my own limiting beliefs and interferences. That's when I chose to work with Cathy as my coach. Cathy collaborated, partnered, challenged, and supported me in exactly the ways I needed. What I've loved most about working with her is how her powerful questions allowed me to deepen my self-awareness. My experience with Cathy has been truly transformational. She provides the space to go deep, to learn, and then apply those learnings in meaningful ways. Throughout our journey together, Cathy empowered me to see my own path and supported me in taking not just the first step, but every step after. Her coaching was instrumental in helping me achieve my ACC certification. If you are a coach or going through coach training with the goal of setting up your own business, I would highly recommend adding Cathy to your team. I am deeply grateful to have had Cathy walk alongside me on this journey

    Donna P.2025

  • Cathy helped me enormously. She has the ability to listen patiently and get to the heart of the issue in a very kind and supportive way, asking questions, offering guidance and never judging. Thankfully having worked with Cathy I came away with a clear path forward and a list of things to do to get started on my business. Highly recommend

    Louise H.2025

  • Cathy really helped me overcome my nervousness about sales calls. She skilfully coached me into discovering what to say by asking the right questions and having my answers form the basis of my questions to ask, information to gather, and formula to follow during my calls. I loved that she provided the transcript and the recording so I could rewatch our session together and continue to learn from it! I highly recommend her services

    Colinda L.2025

  • Cathy Smith has been instrumental in opening my mind and options. Coaching and consulting are my passions and talents - marketing, sales and self-promotion... not so much. But Cathy has firmly and kindly guided me to strategies that are working for me and helping to attract the right clients. - Business and Leadership Consultant/Coach

    California A.2025

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